Product manager

About this career

Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.

Essential skills

analyse consumer buying trends analyse economic trends analyse market financial trends combine business technology with user experience define technology strategy design customer experiences develop business plans develop communications strategies develop new products develop product design develop promotional tools draw conclusions from market research results execute marketing plan identify market niches make data-driven decisions manage product testing manage the customer experience organise participation in local or international events oversee quality control perform market research persuade clients with alternatives plan product management prepare market research reports

Required knowledge

design management industrial research and development market research product life-cycle socio-economic trends in your sector

Additional skills

advise on communication strategies analyse cultural trends analyse data about clients apply strategic thinking carry out sales analysis coordinate events create prototype of user experience solutions develop revenue generation strategies ensure products meet regulatory requirements follow production schedule integrate marketing strategies with the global strategy manage budgets manage feedback manage production systems manage profitability manage the handling of promotional materials maximise sales revenues perform product testing provide improvement strategies schedule production study sales levels of products track key performance indicators circular economy consumer goods industry cost management market pricing pricing strategies product comprehension product data management production processes quality standards sales strategies solar products web analytics

Also known as

product marketing manager product developer research and development manager product development manager sports product engineer