About this career
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.
Essential skills
buy advertising space
develop professional network
identify customer's needs
manage budgets
manage contracts
meet expectations of target audience
negotiate terms with suppliers
present arguments persuasively
study sales levels of products
Required knowledge
copyright legislation
digital media
media planning
types of media
Additional skills
analyse consumer buying trends
coordinate advertising campaigns
create media plan
create media schedule
develop online community plan
document interviews
draw conclusions from market research results
evaluate advertising campaign
manage online communications
monitor media industry research figures
negotiate buying conditions
perform media outlets research
use analytics for commercial purposes
advertising techniques
demography
interactive media
marketing principles
media studies
polling techniques
Also known as
radio buyer
TV buyer
international media buyer
advertising media specialist
media buyer and planner
media space buyer
media and advertising buyer
radio media buyer
senior media buyer
media buyer
media buyer & planner
space buyer
press buyer
advertisment media buyer
