Public relations officer

About this career

Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.

Essential skills

advise on public image advise on public relations analyse external factors of companies build trust conduct public presentations develop communications strategies develop digital content develop public relations strategies digital communication and collaboration draft press releases establish relationship with the media give interviews to media integrate strategic foundation in daily performance organise press conferences perform public relations prepare presentation material protect client interests use different communication channels

Required knowledge

business communication communication principles corporate social responsibility corporate sustainability diplomatic principles forming of public opinion market research reputation management rhetoric strategic planning

Additional skills

advise on communication strategies analyse internal factors of companies apply diplomatic principles build business relationships build community relations build international relations carry out forum moderation compile content coordinate advertising campaigns develop creative ideas develop professional network develop promotional tools follow the news give live presentation identify customer's needs implement marketing strategies liaise with politicians liaise with quality assurance perform business analysis plan marketing campaigns speak different languages use analytics for commercial purposes work closely with news teams company policies content marketing strategy copyright legislation cost management ethics of sharing work through social media government representation psychological concepts social media management types of media

Also known as

media relations officer public affairs officer communications officer media consultant press relations officer public information officer public relations coordinator press secretary media coordinator press consultant