About this career
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Essential skills
advise on public image
advise on public relations
analyse external factors of companies
build trust
conduct public presentations
develop communications strategies
develop digital content
develop public relations strategies
digital communication and collaboration
draft press releases
establish relationship with the media
give interviews to media
integrate strategic foundation in daily performance
organise press conferences
perform public relations
prepare presentation material
protect client interests
use different communication channels
Required knowledge
business communication
communication principles
corporate social responsibility
corporate sustainability
diplomatic principles
forming of public opinion
market research
reputation management
rhetoric
strategic planning
Additional skills
advise on communication strategies
analyse internal factors of companies
apply diplomatic principles
build business relationships
build community relations
build international relations
carry out forum moderation
compile content
coordinate advertising campaigns
develop creative ideas
develop professional network
develop promotional tools
follow the news
give live presentation
identify customer's needs
implement marketing strategies
liaise with politicians
liaise with quality assurance
perform business analysis
plan marketing campaigns
speak different languages
use analytics for commercial purposes
work closely with news teams
company policies
content marketing strategy
copyright legislation
cost management
ethics of sharing work through social media
government representation
psychological concepts
social media management
types of media
Also known as
media relations officer
public affairs officer
communications officer
media consultant
press relations officer
public information officer
public relations coordinator
press secretary
media coordinator
press consultant