About this career
Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.
Essential skills
apply grammar and spelling rules
brainstorm ideas
create advertisements
develop creative ideas
develop digital content
follow a brief
identify customer's needs
meet expectations of target audience
write to a deadline
Required knowledge
advertising techniques
copyright legislation
product comprehension
Additional skills
analyse consumer buying trends
analyse cultural trends
apply desktop publishing techniques
conduct search engine optimisation
coordinate advertising campaigns
create storyboards
develop media strategy
draft press releases
evaluate advertising campaign
evaluate writings in response to feedback
give live presentation
lay out digital written content
manage budgets
perform market research
perform media outlets research
practice humour
proofread text
use word processing software
desktop publishing
printing techniques
social media marketing techniques
types of media
typography
Also known as
text writer
web copywriter
creative copy consultant
advertisement copywriter
copy writer
creative copy artist
commercial writer
continuity writer
copywriting consultant
content marketer
advertising writer
slogan writer
copy strategist
advertising strategist
copy-based creative
copywriter
creative copy
content writer
