Bu meslek hakkında
Yaratıcı yönetmenler, reklamların ve tanıtımların oluşturulmasından sorumlu ekibi yönetir. Tüm yaratım sürecini denetler. Ekiplerinin tasarımlarını müşteriye sunarlar.
Temel beceriler
assess each stage of the creative process
brainstorm ideas
coordinate advertising campaigns
define creative components
examine advertisement layout
give live presentation
identify customer's needs
manage budgets
manage creative department
manage staff
manage workflow processes
meet expectations of target audience
provide input to collaborators to guide their work
select artwork developed by staff members
Gerekli bilgi
advertising techniques
copyright legislation
desktop publishing
graphic design
Ek beceriler
analyse consumer buying trends
analyse cultural trends
apply desktop publishing techniques
approve advertising campaign
create advertisements
create media plan
develop media strategy
evaluate advertising campaign
manage the handling of promotional materials
perform market research
perform media outlets research
perform project management
receive actors' resumes
recruit employees
train employees
use CAD software
adobe creative suite
CAD software
design management
media planning
types of media
Ayrıca şu adlarla bilinir
creative director reclame