Kreatif direktör

Bu meslek hakkında

Yaratıcı yönetmenler, reklamların ve tanıtımların oluşturulmasından sorumlu ekibi yönetir. Tüm yaratım sürecini denetler. Ekiplerinin tasarımlarını müşteriye sunarlar.

Temel beceriler

assess each stage of the creative process brainstorm ideas coordinate advertising campaigns define creative components examine advertisement layout give live presentation identify customer's needs manage budgets manage creative department manage staff manage workflow processes meet expectations of target audience provide input to collaborators to guide their work select artwork developed by staff members

Gerekli bilgi

advertising techniques copyright legislation desktop publishing graphic design

Ek beceriler

analyse consumer buying trends analyse cultural trends apply desktop publishing techniques approve advertising campaign create advertisements create media plan develop media strategy evaluate advertising campaign manage the handling of promotional materials perform market research perform media outlets research perform project management receive actors' resumes recruit employees train employees use CAD software adobe creative suite CAD software design management media planning types of media

Ayrıca şu adlarla bilinir

creative director reclame