Brand manager

About this career

Brand managers analyse and plan the way a brand is positioned on the market.

Essential skills

apply social media marketing apply strategic thinking carry out naming strategies carry out sales analysis comprehend financial business terminology coordinate advertising campaigns create annual marketing budget create brand guidelines define brand identity design brand's online communication plan execute marketing plan have computer literacy identify new business opportunities implement marketing strategies implement sales strategies lead the brand strategic planning process maintain financial records manage brand assets manage staff organise participation in local or international events perform brand analysis perform customers’ needs analysis perform market research plan marketing campaigns select optimal distribution channel set brand positioning stimulate creativity in the team

Required knowledge

channel marketing company policies consumer goods industry sales strategies

Additional skills

build rapport with people from different cultural backgrounds carry out event management conduct search engine optimisation maintain relationship with suppliers manage budgets perform multiple tasks at the same time plan new packaging designs price product seek innovation in current practices employment law international business services marketing

Also known as

marketing development manager brand marketing manager formula manager trainee brand manager graduate brand manager brand development manager brand executive senior brand manager market development executive marketing manager (brand development) assistant brand manager