About this career
Brand managers analyse and plan the way a brand is positioned on the market.
Essential skills
apply social media marketing
apply strategic thinking
carry out naming strategies
carry out sales analysis
comprehend financial business terminology
coordinate advertising campaigns
create annual marketing budget
create brand guidelines
define brand identity
design brand's online communication plan
execute marketing plan
have computer literacy
identify new business opportunities
implement marketing strategies
implement sales strategies
lead the brand strategic planning process
maintain financial records
manage brand assets
manage staff
organise participation in local or international events
perform brand analysis
perform customers’ needs analysis
perform market research
plan marketing campaigns
select optimal distribution channel
set brand positioning
stimulate creativity in the team
Required knowledge
channel marketing
company policies
consumer goods industry
sales strategies
Additional skills
build rapport with people from different cultural backgrounds
carry out event management
conduct search engine optimisation
maintain relationship with suppliers
manage budgets
perform multiple tasks at the same time
plan new packaging designs
price product
seek innovation in current practices
employment law
international business
services marketing
Also known as
marketing development manager
brand marketing manager
formula manager
trainee brand manager
graduate brand manager
brand development manager
brand executive
senior brand manager
market development executive
marketing manager (brand development)
assistant brand manager